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LEADERS
ASSOCIATION IN RECENT
PRESS RELEASES
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"Diversifying
Leisure Activity Through Games"
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Dong-A Webzine
Dong-bum Chung
August 16, 2005 |
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This past Independence Day weekend
showcased two events that drew much
attention from the young. Hip-hop and
street-basketball, both of which connote
a culture much in tune with the youth,
were the theme of two separate events
held on the 13th and 15th, respectively.
On the 13th, “Freestyle Summer Festival”
was held in Jamshil Indoor Gymnasium in
Seoul, featuring performance and guest
appearances by popular hip-hop groups.
Co-hosted by MTV-Korea, this event was
highlighted by b-boy (break-dancer)
performances featuring Korea’s top-notch
dancers, including Gambler and Last For
One. This day event drew upwards of 6000
youngsters, adding more energy and
excitement to what was already predicted
to be a sizzling, star-studded event.
At the heart of the Freestyle Summer
Festival was a 6-hour long display of
stiff competition among b-boys, MC’s,
graffiti artists and DJ’s. Guest hip-hop
performances featuring popular
mainstream artists were matched in the
crowd reaction by the spectacular moves
displayed in the b-boy battles.
Also noteworthy for the drawing of crowd
interest in this event was the
introduction of a new online game,
“Street Jam”, by a local game producer,
Maverick Game Studio. Street Jam’s
over-packed booths displayed a game
based appropriately on the main theme of
the days’ event, hip-hop, where b-boy,
MC, graffiti, and DJ simulations were
packaged into a casual rhythm game
format. Simpler playing method and
exclusively hip-hop game music marked
the immediately noticeable difference
from similar rhythm game precedents like
“DJ-Max” and “O-2Jam”. Lines of
interested users waiting to test out
Street Jam’s demo version were impressed
by the fact that an online game
portraying hip-hop “the right way” has
come out. Also drawing favorable
responses from the mob of youngsters
drawn to Street Jam’s display area were
the sticker tattoos distributed by
Maverick. |
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